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- At the recipient level.
You may adapt the content of your email based on your lead's socio-demographic profile (attributes), but also on his history (past behaviors your lead has had with your digital assets) and on his specific interests (custom fields). - At the sender level.
The email will be sent through PUBLITRAC, however the sender can be customized with any name and email you choose. For example, the email could be sent on behalf of a sales representative, a branch director, or even from a franchisee itself. You may also customize your email signature by adding in the name, contact information and photo of the sales representative. The responses to the email will be sent directly to the sales representative's inbox who can then take over of the follow-up with the customer. - At the content level.
With the dynamic content functionality, the content displayed will adapt based on the lead's profile.
- At the recipient level.
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