PUBLITRAC Overview presents PUBLITRAC's main features. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of the platform.
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Dashboard tab
The first screen that will appear when you access PUBLITRAC will be the dashboard. Statistics from your marketing campaigns are displayed on this screen. These statistics are cumulative and improve the marketing profiles of your database as actions are carried out by individuals (leads) on your digital assets.
What makes the particularity of PUBLITRAC is that these statistics are all associated with individuals who have had interactions with your digital assets (Unlike Google Analytics, which presents 'anonymous' statistics from of IP addresses). Your campaigns will address individuals on who you will have accumulated information based on their history (past behavior on your digital assets), their attributes (socio-demo profile,...) and their specific interests (custom fields).
Various reports are available to track the status of your campaigns or the results of the emails which were sent out. You can add, move, or delete the tables you want, depending on the choice of dates you want. If you add, move, or delete a table, note that this change will be valid only for the current session.
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Leads tab (profiling)
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- Navigate to the Leads tab.
We remind you that the images presented in this overview come from our demo account and that you must choose a lead from your account or email if you want to reproduce these steps.
2.Select Leads/Customers.
3.Click Add.
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The screen displaying below will enable the creation of a new list.
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The screen below appears.
6. Select Create a segment.
The screen below appears. You can select a filter containing values sought for your lead. These values come from the Lead Details page containing all the information aggregated on your lead. Note that this information is 'live', which means that they improve as the lead will do actions on your digital assets. Our list segmentation tool displays the filters and allows you to easily select from the button Add a filter.
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7. Name your Segment.
8. Click Add a filter.
Available filters are, in order, the customer attributes, custom fields, the history of the lead and a section. Here is the complete list. Custom fields are empty on this list because they are specific to your account.
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9. In our example, we click on the 
to open the drop down menu and look for the section Lead/customer attributes.
10. Then the attribute Gender has been selected.
11. We have identified Female as the gender.
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You can also add a filter that will take into account the history (past behaviors) of your lead (last visited, web page visited, e-mail clicked,...).
12. Click Add a filter.
13. In our example, we will add a History filter allowing us to follow a past behavior of the lead. Click on the to open the drop-down menu and look for the Lead History section. Click Web page visited.
14. Then we select the en /blog page (the web page /en/blog will be followed).
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In addition, PUBLITRAC allows you to filter based on the interests of your leads from the option Custom fields (interest for coffee, Auto color,...).
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Content tab (customization)
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Good navigation!
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