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Before creating a custom field, it is important to assess whether this field truly qualifies your lead and will be useful for the creation of segments in future automated email campaigns.
If not, this information will needlessly clutter your account and slow down your requests. Moreover, if you try to create a filtered list based on several custom fields, there is a chance your
browser will not complete the request due to a lengthy execution time. It is therefore recommended to use only one or two custom fields at once. Please also take note that if you create
custom fields for a unique campaign or event, it is important to clean up your account and delete those fields once they are no longer relevant.
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