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2. Select the Conversions submenu
Once in that section, you will be allowed to configure your conversions.
3. Click on the Add button to create a new conversion to measure :
4. Enter a name.
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7. Choose the conversion value to assign
a) The conversion value can be the email or form name, the webpage visited or a clicked website link. That value will be different according to the value you chose.
8. Save your conversion
9. You have now defined you first conversion. It will now be found in your conversions list.
You can modify or archive your conversion.
Once your conversion is triggered, it will be necessary to wait at least 20 minutes before analyzing its results.
Analyzing your conversions performance
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11. In the Campaign performance menu, select the Conversions details report.
Conversion details
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You can set the reference period that you wish in order to display your conversions impact on a timespan (14).
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