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Express consent is clearer than implied consent and consists in having a precise answer from your contacts that have checked the fields ‘’ I’d like I accept to receive your newsletter ‘’ or ‘’ I want to receive information by email about products, services and special offers from you ‘’.
In addition, users that have been through a double opt-in process before the application of Bill C-28 are considered as ‘’consenting’’ ‘’consented’’ if you can prove their opt-in.
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In order to remain in line with Bill C-28, there’s there are two obligatory components to include in your emails:
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