PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
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What makes the particularity of PUBLITRAC is that these statistics are all associated with individuals who have had interactions with your digital assets (Unlike Google Analytics, which presents 'anonymous' statistics from of IP addresses). Your campaigns will address individuals on who you will have accumulated information based on their history (past behavior on your digital assets), their attributes (socio-demo profile,...) and their specific interests (custom fields).
Various reports are available to track the status of your campaigns or the results of the emails which were sent out. You can add, move, or delete the tables you want, depending on the choice of dates you want. If you add, move, or delete a table, note that this change will be valid only for the current session.
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As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.
The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .
PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron
We get a detailed view of his profile.
7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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