PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
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Various reports are available to track the status of your campaigns or the results of the emails which were sent out. You can add, move, or delete the tables you want, depending on the choice of dates you want. If you add, move, or delete a table, note that this change will be valid only for the current session.
Leads tab (profiling)
The first step when launching a campaign is to generate lists from the profiles contained in PUBLITRAC (page Details lead) by targeting the history (past behaviors of leads on your digital assets), attributes (socio-demo profile,...) and the specific interests (custom fields) you want. Our lead management tool enables the creation of lists, focusing strictly on targeted interactions for all the profiles contained in your database.
- Navigate to the Leads tab.
We remind you that the images presented in this overview come from our demo account and that you must choose a lead from your account or email if you want to reproduce these steps.
2.Select Leads/Customers.
3.Click Add.
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The screen displaying below will enable the creation of a new list.
4. Select List management.
5. Click Add.
The screen below appears.
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6. Select Create a segment.
The screen below appears. You can select a filter containing values sought for your lead. These values come from the
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Lead Details page containing all the information aggregated on your lead. Note that this information is 'live', which means that they improve as the lead will do actions on your digital assets. Our list segmentation tool displays the filters and allows you to easily select from the button Add a filter.
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7. Name your Segment.
8. Click Add a filter.
Available filters are, in order, the customer attributes, custom fields, the history of the lead and a section. Here is the complete list. Custom fields are empty on this list because they are specific to your account.
9.
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In our example, we click on the 
to open the drop down menu and look for the
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section Lead/customer attributes.
10. Then the attribute
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Gender has been selected.
11. We have
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identified Female as the
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gender.
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You can also add a filter that will take into account the history (past behaviors) of your lead (last visited, web page visited, e-mail clicked,...).
12. Click Add a filter.
13. In our example, we will add a History filter allowing us to follow a past behavior of the lead. Click on the to open the drop-down menu and look for
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the Lead History section. Click Web page visited.
14. Then we select the
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en /blog page (the web page
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/
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en/blog will be followed).
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In addition, PUBLITRAC allows you to filter based on the interests of your leads from the option Custom fields (interest for coffee, Auto color,...).
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15. Click on Add a filter.
16. Click on the to open the drop-down menu and look for the
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section Custom fields. Select,
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Interest for. This field is just as an example. Being a custom field, this one is specific to our demo account.
17. Select the
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interest Coffee.
18. Click
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on Save.
To learn more about our List management tool, we invite you to consult the 2-Lead / list management section on our support center.
Content tab (customization)
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The names of the emails on these images come from our demo account and you must choose an email from your own account if you wish to reproduce these steps.
1. Navigate to Content.
2. Select Email.
3. In our example, we select the
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French Support email.
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The screen that appears shows the selected email and the interface allowing the manipulation and modification of your emails (enlarge an image, remove text...). You can import your own template.
What makes our email tool powerful are the three levels of customization:
4. Customization at the level of the recipient of the email (through information contained in the Lead Details page:customer attributes (socio-demo profile), history and custom fields). Click on Tags to customize the email with all the information contained in the filter.
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5. Customization at the level of the sender of the email. The
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email will be powered by PUBLITRAC, but the sender address can be customized in the name of any person you want, or even on behalf of the salesperson if you check Send on behalf the sales representative. In addition, PUBLITRAC allows you to add the name, photo,... of the salesperson, by inserting special links. Responses to the email will go directly to the Inbox of the salesperson or any other designated person.
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6. Customization at the level of the content from the Dynamic content.
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7. On the Dynamic content tab.
8. Select for example product man, product woman Promotion...
9. Select Configure your content 
In our example, we configured three contents:
- Content/product man (razor for men)
- Content/product woman (razor for women)
- Content/product neutral (balloons). Will be displayed when the gender of our contact is not known.
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As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.
The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .
PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron
We get a detailed view of his profile.
7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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