PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
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We will now address how to talk to your segments, mainly using e-mails. The strength of PUBLITRAC is that it allows to adapt your content according to the history (past behaviors on your digital assets), attributes (socio-demo profile,...) and specific interests (custom fields) of each of your leads, thus offering a personalized and enjoyable customer experience.
The names of the emails on these images come from our demo account and you must choose an email from your own account if you wish to reproduce these steps.
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6. Customization at the level of the content from the Dynamic content.
7 7. On the content tab, click on Dynamic content tab.
8. Select for example product man, product woman Promotion...
9. Select Configure your content
In our example, we configured three contents:
- Content/product man (razor for men)
- Content/product woman (razor for women)
- Content/product neutral (balloons). Will be displayed when the gender of our contact is not known.
10. Click on 
of the Product A section for men.
11. Select Preview.
A man will see a man's razor
A woman will see a razor for women 
An individual whose gender is unknown will see balloons 
The image-text format, or text only or image only can be changed according to your needs.
Dynamic content applies to e-mails.
Our Content section also contains other useful tools. To learn more about our Content section, we invite you to consult the 3 - content section of our support center.
Campaigns tab (automation)
- Navigate to Campaigns.
- Select Configuration automated campaigns.
- Click Add to automate a new campaign.
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As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.
The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .
PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron
We get a detailed view of his profile.
7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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