PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
Note : the images presented in this overview come from our demo account and the statistics presented are fictional. If you want to see real data, login to your PUBLITRAC account and follow the steps below. Your screen will then display actual results from your PUBLITRAC account. Good overview!
Dashboard tab
The first screen that will appear when you access PUBLITRAC will be the dashboard. Statistics from your marketing campaigns are displayed on this screen. These statistics are cumulative and improve the marketing profiles of your database as actions are carried out by individuals (leads) on your digital assets.
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Various reports are available to track the status of your campaigns or the results of the emails which were sent out. You can add, move, or delete the tables you want, depending on the choice of dates you want. If you add, move, or delete a table, note that this change will be valid only for the current session.
Leads tab (profiling)
The first step when launching a campaign is to generate lists from the profiles contained in PUBLITRAC (page Details lead) by targeting the history (past behaviors of leads on your digital assets), attributes (socio-demo profile,...) and the specific interests (custom fields) you want. Our lead management tool enables the creation of lists, focusing strictly on targeted interactions for all the profiles contained in your database.
- Navigate to the Leads tab.
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15. Click on Add a filter.
16. Click on the 
to open the drop-down menu and look for the section Custom fields. Select, Interest for. This field is just as an example. Being a custom field, this one is specific to our demo account.
17. Select the interest Coffee.
18. Click on Save.
To learn more about our List management tool, we invite you to consult the 2-Lead / list management section on our support center.
Content tab (customization)
We will now address how to talk to your segments, mainly using e-mails. The strength of PUBLITRAC is that it allows to adapt your content according to the history (past behaviors on your digital assets), attributes (socio-demo profile,...) and specific interests (custom fields) of each of your leads, thus offering a personalized and enjoyable customer experience.
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10. Click on of the Product A section for men.
11. Select Preview.
A man will see a man's razor
A woman will see a razor for women 
An individual whose gender is unknown will see balloons 
The image-text format, or text only or image only can be changed according to your needs.
Dynamic content applies to e-mails.
Our Content section also contains other useful tools. To learn more about our Content section, we invite you to consult the 3 - content section of our support center. Campaigns
Campaign tab (automation)
1.Navigate to Campaigns.
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2.Select Configure automation campaign.
3.Click Add to automate a new campaign. For
In our example, we will configure an email campaign (send a newsletter by email).
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4. Write the name of your campaign (ex: newsletter AT) in the campaign namethe Campaign Name field.
5. Select the desired category (ex: email) in the categorythe Category field.
6. Click Next.
The screen below appears.
PUBLITRAC allows to trigger campaigns in two ways:·
- either by using lists
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- or by using triggers (a trigger allows the start of a marketing campaign after an action of a person. For example, by configuring a trigger for a Form completed type, as soon as a form will be submitted, PUBLITRAC will automatically trigger a campaign).
For In our example, we will pick Lists.
7. Click on Lists.
8. For the purpose of our example, we will select list 'a(342) Achat de groupe: TEST & N + fr '.
9. Click Next (you can select one or several lists at the same time). The individuals present on these selected lists will receive our campaign.
The screen displayed below shows the number of leads that will receive the campaign.
In our example, the campaign will be executed on the 'a' list and will affect 0 leads, because the list is empty.
In the case of a real campaign, the exact figure of the number of people in the list will be displayed.
We now configure of the sending of the newsletter.
10. Click Automation.
11. Open the directory activities.
12. Select send email {x} and slide to the left (on Start)).
13. Select an e-mail (e-mail French Support) and click OK.
14. Come back on the Details tab.
15. Click Activate.
16. Click Save.
The sending of the e-mail will be activated.
PUBLITRAC enables a lot more.
We could decide to wait until Friday at 1:00 AM (drag activity wait until {x} to {y} )).
Then, wait 3 days (drag activity wait for {x} days )).
We could then look at who read my email (drag decision {x} Email read) and in the event that the email was not read, redo a mailing (drag the activity send email {x} and select an email).
We could also look to see if the person has clicked a link in an email, filled out a form on the website, visited a page in particular, etc.
PUBLITRAC allows you to send the right message to the right person, at the right time.
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As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.
The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .
PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron
We get a detailed view of his profile.
7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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