Comparaison des versions

Légende

  • Ces lignes ont été ajoutées. Ce mot a été ajouté.
  • Ces lignes ont été supprimées. Ce mot a été supprimé.
  • La mise en forme a été modifiée.

PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.

...


4. Write the name of your campaign (ex: newsletter AT) in the Campaign Name field.

5. Select the desired category (ex: email) in the Category field.

6. Click Next

The screen below appears.

...

In our example, we will pick Lists.

7. Click on Lists.

8. For the purpose of our example, we will select list '(342) Achat de groupe: TEST & N + fr '.

9. Click Next (you can select one or several lists at the same time). The individuals present on these selected lists will receive our campaign.Image Removed


Image Added


The screen displayed below shows the number of leads that will receive the campaign.Image Removed


Image Added


In our example, the campaign will be executed on the 'aAchat de groupe TEST & N + -fr' list and will affect 0 leads, because the list is empty.
In the case of a real campaign, the exact figure of the number of people in the list will be displayed.

We now configure of the sending of the newsletter.Image Removed


  Image Added


10. Click Automation.

11. Open the directory activitiesActivities tab.

12. Select send email {x} and slide to the left (on Start)).Image Removed


Image Added


13. Select an e-mail (e-mail email (French Support email) and click OK.

14. Come back on the Details tab.

15. Click Activate.

16. Click Save.Image Removed

Image Added

The sending of the

...

email will be activated.

PUBLITRAC enables a lot more.

We could decide to wait until Friday at 1:00 AM (drag activity wait until {x} to {y} )

...

.

Then, wait 3 days (drag activity wait for {x} days

...

)

...

.

We could then look at who read my email (drag decision {x} Email read) and in the event that the email was not read, redo a mailing (drag the activity send email {x} and select an email). 

...

Image Added


Image Added


Image Added

We could also look to see if the person has clicked a link in an email, filled out a form on the website, visited a page in particular, etc.
PUBLITRAC allows you to send the right message to the right person, at the right time. 

Analysis tab

 
As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
  
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.

The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked). 
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .

PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron

We get a detailed view of his profile.

7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems. 
The new interactions of this lead will be added and integrated to his profile as time goes on. 
 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
 
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature. 
Good navigation! 



Write a comment…