PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
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6. Select Create a segment.
The screen below appears. You can select a filter containing values sought for your lead. These values come from the Lead Details page containing all the information aggregated on your lead. Note that this information is 'live', which means that they improve as the lead will do actions on your digital assets. Our list segmentation tool displays the filters and allows you to easily select from the button Add a filter.
7. Name your Segment.
8. Click Add a filter.
Available filters are, in order, the customer attributes, custom fields, the history of the lead and a section. Here is the complete list. Custom fields are empty on this list because they are specific to your account.
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9. In our example, we click on the 
to open the drop down menu and look for the section Lead/customer attributes.
10. Then the attribute Gender has been selected.
11. We have identified Female as the gender.
You can also add a filter that will take into account the history (past behaviors) of your lead (last visited, web page visited, e-mail clicked,...).
12. Click Add a filter.
13. In our example, we will add a History filter allowing us to follow a past behavior of the lead. Click on the to open the drop-down menu and look for the Lead History section. Click Web page visited.
14. Then we select the en /blog page (the web page /en/blog will be followed).
In addition, PUBLITRAC allows you to filter based on the interests of your leads from the option Custom fields (interest for coffee, Auto color,...).
15. Click on Add a filter.
16. Click on the to open the drop-down menu and look for the section Custom fields. Select, Interest for. This field is just as an example. Being a custom field, this one is specific to our demo account.
17. Select the interest Coffee.
18. Click on Save.
To learn more about our List management tool, we invite you to consult the 2-Lead / list management section on our support center.
Content tab (customization)
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7. On the content tab, click on Dynamic content.
8. Select for example product man, product woman Promotion...
9. Select Configure your content
In our example, we configured three contents:
- Content/product man (razor for men)
- Content/product woman (razor for women)
- Content/product neutral (balloons). Will be displayed when the gender of our contact is not known.
10. Click on of the Product A section for men.
11. Select Preview.
A man will see a man's razor
A woman will see a razor for women 
An individual whose gender is unknown will see balloons 
The image-text format, or text only or image only can be changed according to your needs.
Dynamic content applies to e-mails.
Our Content section also contains other useful tools. To learn more about our Content section, we invite you to consult the 3 - content section of our support center.
Campaign tab (automation)
1.Navigate to Campaigns.
2.Select Configure automation campaign.
3.Click Add to automate a new campaign.
In our example, we will configure an email campaign (send a newsletter by email).
4. Write the name of your campaign (ex:
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Newsletter) in the Campaign Name field.
5. Select the desired category (ex: email) in the Category field.
6. Click Next.
The screen below appears.
PUBLITRAC allows to trigger campaigns in two ways:
- either by using lists
- or by using triggers (a trigger allows the start of a marketing campaign after an action of a person. For example, by configuring a trigger for a Form completed type, as soon as a form will be submitted, PUBLITRAC will automatically trigger a campaign).
In our example, we will pick Lists.
7. Click on Lists.
8. For the purpose of our example, we will select list '(342) Achat de groupe: TEST & N + fr '.
9. Click Next (you can select one or several lists at the same time). The individuals present on these selected lists will receive our campaign.
The screen displayed below shows the number of leads that will receive the campaign.
In our example, the campaign will be executed on the '(342) Achat de groupe TEST & N + -fr' list and will affect 0 leads, because the list is empty.
In the case of a real campaign, the exact figure of the number of people in the list will be displayed.
We now configure the sending of the newsletter.
10. Click Automation.
11. Open the Activities tab.
12. Select send email {x} and slide to the left (on Start)).
13. Select an email (French Support email) and click OK.
14. Come back
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to the Details tab.
15. Click Activate.
16. Click Save.
The sending of the email will be activated.
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We could then look at who read my email (drag decision {x} Email read) and in the event that the email was not read, redo a mailing (drag the activity send email {x} and select an email).
1. Go to the Campaigns tab and click on Configure automation campaign
2. Select the list '(342) Achat de groupe: TEST & N + fr '
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The screen below appears.
3. Click on the Automation tab
4. Choose activities from the Activities folder at the right of the screen and drag them to the left under the Start folder.
We could also look to see if the person has clicked a link in an email, filled out a form on the website, visited a page in particular, etc.
PUBLITRAC allows you to send the right message to the right person, at the right time.
Analysis tab
As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
The next screen will display statistics on performance by email.
4. We select the good news for Alsamarketing email.
The information displayed at this point, provides basic e-mail statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
Nothing differentiates PUBLITRAC from an email sending platform at this point...
5. We then click the statistic 15.38% have clicked on a link (4 people) .
PUBLITRAC displays a list of the four people who clicked on the link.
6. Subsequently, we click David Cameron
We get a detailed view of his profile.
7. Navigating on Activities, we see the complete historical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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