PUBLITRAC Overview presents an overview of the main features of PUBLITRAC. Once this overview is completed, it is recommended to read the different articles from our support.publitrac.com center for a more in-depth view of each feature of our platform.
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10. Click on 
of the Product A section for men.
11. Select Preview.
A man will see a man's razor
A woman will see a razor for women 
An individual whose gender is unknown will see balloons 
The image-text format, or text only or image only can be changed according to your needs.
Dynamic content applies to e-mails.
Our Content section also contains other useful tools. To learn more about our Content section, we invite you to consult the 3 - content section of our support center.
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We could also look to see if the person has clicked a link in an email, filled out a form on the website, visited a page in particular, etc.
PUBLITRAC allows you to send the right message to the right person, at the right time.
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As the last step of your overview of PUBLITRAC, we invite you to go on the Analysis tab.
1. In the Analysis menu, click Performance reports.
2. Go to Performance content and stop on Performance by email.
3. Click Summary.
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The next screen will display statistics on performance by email.
4. We select
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and click the QA-test view online email.
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The information displayed at this point, provides basic
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email statistics: the number of emails sent, received, opened, clicked, unsubscribed and bounced (statistics in blue can be clicked).
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At this point, nothing differentiates PUBLITRAC from an email sending platform
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.
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5. We then click the statistic
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0.
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06% of all recipients opened so far (4 people)
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.
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PUBLITRAC displays a list of the four people who
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opened the email so far.
6. Subsequently, we
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click Name645.
We get a detailed view of his profile.
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7.
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Click on Activities,
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to see the
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completetorical profile of David Cameron: his web visits, links clicked, submitted forms, etc.
The information displayed in Dave`s profile comes from information resulting from his digital actions following marketing campaigns (completed forms, contests,...) as well as specific information contained in any other enterprise system (CRM, loyalty cards, other databases). PUBLITRAC, through an open API, allows you to import data from your other enterprise systems.
The new interactions of this lead will be added and integrated to his profile as time goes on. 
To learn more about our Analysis and A vailable Reports section, we invite you to consult the 5 – Analysis section on our support center.
This completes our overview of PUBLITRAC.
We recommend that you read the articles presented in our support.publitrac.com center for an
in-depth view of each feature.
Good navigation!
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