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Run a 50/50 test on an email transmission campaign

PUBLITRAC allows you to perform a 50/50 test when sending an email (50% of the leads present in the list will receive email A, 50% will receive email B). This test allows you to measure the impact of a version of an email versus another version of the email.

 

1. Select Campaigns, then Configuration automated campaigns Configure automation campaign .

2. Click Add.

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       The

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screen below

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appears.

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3. Name your campaign

4. Assign a category.

5. Click Next.

        The window below is displayed.       The screen below appears.

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6. Select the list on which to send your email.

        The window below is displayed.

         The screen below appears.


 

     

 

7 .Select the Automation tab.

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2. Choose Performance by email Summary.


       The window below is displayed      The screen below appears.

 

        

 

3. Find your 2 emails and compare the statistics associated with each.