Run a 50/50 test on an email transmission campaign
PUBLITRAC allows you to perform a 50/50 test when sending an email (50% of the leads present in the list will receive email A, 50% will receive email B). This test allows you to measure the impact of a version of an email versus another version of the email.
1. Select Campaigns, then Configuration automated campaigns Configure automation campaign .
2. Click Add.
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screen below
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appears.
3. Name your campaign
4. Assign a category.
5. Click Next.
The window below is displayed. The screen below appears.
6. Select the list on which to send your email.
The window below is displayed.
The screen below appears.
7 .Select the Automation tab.
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2. Choose Performance by email Summary.
The window below is displayed The screen below appears.
3. Find your 2 emails and compare the statistics associated with each.