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Many reports are available in PUBLITRAC. Here is the definition of the reports available for you.

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Reports are accessible by the Report button on the Top Menu bar

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Reports can be accessed 2 ways : 

  • 1 : by category
  • 2 : by specific report

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All items in blue and underlined are clickable and give access to more information.

For example, in the "Performance by email" report, you can click on 946 under Unsubscribe

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and get the list of unsubscribe leads :

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Here are the definitions of the available reports.

Leads performance

Leads per month

This report provides a breakdown of the number of leads you are generating by month. Report contains Year, Month and # of Leads for each month.

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This report provides the Return on Investment for each campaign category that contributed to the final sale from the moment the lead first communicates with you  to the moment of the sale.

 

Google performance (

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My Business/Adwords)

Google

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My Business (impressions and clicks)

This report provides the evolution of:

  • your Google Places My Business listings' monthly impressions (the number of times your Google Places My Business Page is viewed when searched by a specific keyword or your company name) and
  • your Google Places My Business listings' monthly actions (number of clicks through to your Google Places My Business Page and your website).

Google Adwords

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