Performing a 50/50 test on an email.

Owned by support (Unlicensed)
Last updated: juin 26, 2015 by Émilie Corbeil-Cantin (Unlicensed)

Setting up a 50/50 test on an email

Through PUBLITRAC, it is possible to perform a 50/50 test when sending out an email. That is, 50% of your contacts for a specific campaign will receive email A, whereas the remaining 50% will receive email B.

This test allows you to measure the impact of an email version versus another.

To set up this test, a decision needs to be added in your automation tree.