How is the Original Source field populated?

This field indicates the lead's origin at the time of his first contact with your business online. 

For example, this field will detail whether this lead is originating from a paid or organic search, from social media, etc. 

PUBLITRAC will automatically populate this field with one of the following values: 

• Google Paid Search: a visit originating from one of your Google AdWords ads
• Google Paid Ad: a visit originating from a Google Content Network ad (e.g. an AdWords ad on a third-party site)
• Google Organic Search: a visit originating from a natural (unpaid) Google search
• Yahoo Organic Search: a visit originating from a natural (unpaid) Yahoo! search
• Bing Organic Search: a visit originating from a natural (unpaid) Bing search
• Twitter: a visit originating from a Twitter search
• Facebook: a visit originating from a profile or other Facebook page
• LinkedIn: a visit originating from an individual or company account

Wherever possible, PUBLITRAC will display the search term(s) used by the lead. 

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