What is lead scoring?

A score set is a quantified measure in PUBLITRAC which lets you analyze certain actions performed by your leads. You can easily define scores based on your leads’ behaviors and/or attributes. For example, you can add points for each visit to your website when this known visitor is a man, or adjust score based on an opened email, on a completed form or any other online activity. 

PUBLITRAC lets you configure a score for each action that you wish to analyze. All you have to do is head to the lead scoring section from the lead management menu to define a new score set.

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