What is a tracking campaign?

Owned by Valérie D'Auteuil (Unlicensed)
avr. 08, 2015
1 min read

A URL tracking campaign is a tool that allows you to follow the traffic progression towards a specific link no matter what its source is.
For example, that type of campaign will let you target the visitor’s origin towards a particular link and then determine what the best ways to increase the traffic is.

These information are measured with tracking URLs. PUBLITRAC allows you to generate one or many tracking URLs for each page of your website that you wish to track.
A budget can be allocated to that purpose and specifying the specifications of that budget when creating your tracking URLs will allow you to calculate your cost per visit and
ultimately your ROI.