Web promotional content is a form of dynamic content for websites modifying itself based on visitor scores. It can be adapted to the visitor based on an attribute (socio-demographic profile, unique identifier (email), customer identifier (id), do not call, unsubscribed (cause), invalid email (cause), suspended (reason), blacklisted,...), from an interest or a behavior, unlike the default content on a website which will be presented to visitors in the same way, regardless of the profile of these.

Web promotional content is currently in development in PUBLITRAC. More information will be available soon.

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