How to measure conversions

Owned by support (Unlicensed)
Last updated: juin 25, 2015 by Émilie Corbeil-Cantin (Unlicensed)
2 min read

Conversions configuration

In order to be able to analyze your campaigns performance, it is important to configure your conversions. 
To do so,

1. Go to Lead Management

2. Select the Conversions submenu
 



Once in that section, you will be allowed to configure your conversions.

3. Click on the Add button to create a new conversion to measure :

 

4. Enter a name.

5. Enter the action for which you want a conversion to be triggered
         The actions to choose from are the following : 
         i) Webpage visited
         ii) Website link clicked
         iii) Send email
         iv) Open email
         v) Click email
         vi) Email bounced
        vii) Filled out form
       viii) Email Unsubscribed
        ix) Lead created
         x) Phone call
        xi) Chat discussion
       xii) Chat message
      xiii) Visited webpage section

6. Choose in the drop-down menu the operation coinciding with the action that you want to set up : 
         i) Is
        ii) Is not

7. Choose the conversion value to assign
        a) The conversion value can be the email or form name, the webpage visited or a clicked website link. That value will be different according to the value you chose.

8. Save your conversion

 

 

9. You have now defined you first conversion. It will now be found in your conversions list.

You can modify or archive your conversion.
Once your conversion is triggered, it will be necessary to wait at least 20 minutes before analyzing its results.

Analyzing your conversions performance

10. In order to get your conversions performance results, go to the Reports tab

11. In the Campaign performance menu, select the Conversions details report.

 

 

Conversion details

This page will allow you to get a complete overview of the conversions (12) and the number of leads affected by your conversion (13). 

You can set the reference period that you wish in order to display your conversions impact on a timespan (14).