The first screen that will be displayed when you access PUBLITRAC will be the dashboard. Shown here are statistics from your different marketing campaigns. These statistics are cumulative and present the marketing profiles of your database as actions are carried out on your digital medias by individuals (leads).
PUBLITRAC`s particularity is that these statistics are all attached to the individuals who have had interactions with your digital medias (Unlike Google Analytics, which presents 'anonymous' statistics from IP addresses). Your campaigns will be directed to the individuals from which you will have accumulated information based on their history (past behaviors on your digital medias), their attributes (profile socio-demo,...) and their specific interests (custom fields).
Various reports are available to track the status of your campaigns or the results of the emails you sent. You can add, move, or delete the tables you want, depending on the choice of dates you select.
Note that if you add, move, or delete a table, this change will be valid only for the current session.
Add a Widget / Thumbnail
1. Click on Add Widget /Thumbnail.
2. Select the desired Widget /Thumbnail. It will appear following the Widgets / Thumbnails displayed on the dashboard.
Move a Widget /Thumbnail
1. Click on the tab above the Widget /Thumbnail and by holding down the button of your mouse, drag it to the desired location.
Remove a Widget / Thumbnail
1. Click on the X at the top right of the Widget /Thumbnail to remove.
Change the dates on the Widgets / Thumbnails
1. Click the Calendar drop-down menu to the left of the Add Widget / Thumbnail button .
2. Choose the desired date option. All Widgets / Thumbnails will change according to the selected option.
You may consult the totality of the performance reports that appear on the dashboard through the Analysis tab.
- Click Analysis.
- Click Performance Reports.
- Access the reports by two different ways: by category (with the tabs) or by clicking directly on the report.
TIPS
- All reports available in PUBLITRAC are updated every 15 mintues.