Content Comparison

Once you have clicked on Performance analysis of your locations page, you will land on the Directories insights page. 

This page shows an overview of your business or location performance (depending on your access level) per directory. Note that key statistics vary from one directory to the other.

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To see the full report by directory and by location, click on SEE DETAILED REPORT.

The format and structure of the report Performance by location is the same from one directory to the other. Key statistics in the report vary from one directory to the other.

Performance by location

Each icon located in the top right corner of the report page allow you to do the following:

Export data from the report in a .csv file. If you have selected a specific location or a specific time period, the .csv file will only include your selection.

Print the current report including tables and graphs in PDF or on your printer. If you have selected a specific location or a specific time period, the printed file will only include your selection.

Allows you to select a specific date range for the statistics shown in the Period performance table and the Performance by location table.

Period performance

The first table of the Performance by location report shows the current period statistics for the selected directory. The default current period is the current month day to date. By clicking on the calendar icon (see above) you can select a specific date range to adjust the statistics.

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In order to get more details on your views, searches or actions, click on the + to the left of the item to develop the dropdown menu:

Annual performance 

The second table of the Performance by location report shows statistics year-to-date for the selected directory. The current year is displayed by default but you can choose past years in the drop-down menu.

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Performance by locations

The third table shows performance by location. You can filter locations to display the ones that have the most views, searches, etc depending on the directory report you selected. With these statistics, you can compare locations to one another and see which regions drive more traffic and which should be optimized. By clicking "Select" on one location, you can also see the results displayed in the first table of the Reviews analysis report. Only one location can be displayed at a time.

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Reviews analysis

From the Review analysis page, you can have an overview of the reviews left on your pages for the current period. The default current period is the current month day to date. By clicking on the calendar icon (see above) you can select a specific date range to adjust the statistics.

Each icon located in the top right corner of the report page allow you to do the following:

Export data from the report in a .csv file. If you have selected a specific location or a specific time period, the .csv file will only include your selection.

Print the current report including tables and graphs in PDF or on your printer. If you have selected a specific location or a specific time period, the printed file will only include your selection.

Allows you to select a specific date range for the statistics shown in the Period performance table and the Performance by location table.

Period performance

The first table shows statistics for the current or selected period.

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Annual performance

The second table shows year-to-date performance by month and by rating. The current year is displayed by default but you can choose past years in the drop-down menu.

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Performance by location

The third table on the Reviews analysis report shows performance by location. You can filter locations to display the ones that have the most reviews, total or by rating. With these statistics, you can compare locations to one another and address good and bad situations to regional director or franchisees. By clicking Select on one location, you can also see the results displayed in the first table of the Reviews analysis report. Only one location can be displayed at a time.

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Comparison of your performances

From your performance or review reports, you can compare your data with the previous period or year. To compare, you need to access the calendar in the top right corner of the report page. 

By default, the view is Last 30 days and no comparison.

To compare, click on "Compare to" and choose in the dropdown menu the Previous period or Previous year option:

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Once your option chosen, click on "Submit".

Your statistics will now appear with a variation percentage comparing the period or your choice.

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 Export data from the report in a .csv file. If you have selected a specific location or a specific time period, the .csv file will only include your selection.

 Print the current report including tables and graphs in PDF or on your printer. If you have selected a specific location or a specific time period, the printed file will only include your selection.

 Allows you to select a specific date range for the statistics shown in the Period performance table and the Performance by location table.