This field indicates where a lead is coming from at the time of his first contact with your business online.
For example, this field will detail whether this lead is originating from a paid or organic search, from social media, etc.
PUBLITRAC will automatically populate this field with one of the following values:
- Google Paid Search: a visit originating from one of your Google AdWords ads
- Google Paid Ad: a visit originating from a Google Content Network ad (e.g. an AdWords ad on a third-party site)
- Google Organic Search: a visit originating from a natural (unpaid) Google search
- Yahoo Organic Search: a visit originating from a natural (unpaid) Yahoo! search
- Bing Organic Search: a visit originating from a natural (unpaid) Bing search
- Twitter: a visit originating from a Twitter search
- Facebook: a visit originating from a profile or other Facebook page
- LinkedIn: a visit originating from an individual or company account
Wherever possible, PUBLITRAC will display the search term(s) used by the lead.
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