This section introduces the PUBLITRAC relational marketing platform from a high level. For an overview of the different menus available in the platform, see the article PUBLITRAC overview.
The PUBLITRAC relational marketing platform includes a series of native functionalities allowing you to go from a simple email to customer relations.
NATIVE FEATURES
The platform allows you to act at all phases of the relational cycle, in real time and at the best time.
RELATIONAL CYCLE
CUSTOMER KNOWLEDGE AND PROFILING
Customer knowledge and a sound database remain the basis of an effective relational strategy. To do this, you need to be able to collect, identify and distinguish the data that will be key according to your business objectives.
PUBLITRAC's strength lies in the fact that the information collected is associated with individuals who have had interactions with your digital assets. The platform allows you to collect, accumulate and update the information of your leads according to their history (past behaviors), their attributes (socio-demo profile, ...) and their specific interests (custom fields). Once this information has been stored, you can profile and segment your customers directly from our lead management module.
Here are some examples of campaigns that will allow you to take full advantage of the power of PUBLITRAC and its landing page tools, form creation, scoring, list creation, dynamic content, ...
Birthday: mark the birthday of your employees and / or customers; mark the anniversary date of a first purchase, .... Your campaign will automatically apply to any new individual who will be added to your list during the year (PUBLITRAC allows you to run a campaign automatically on your additions throughout the year).
Flyer: offer your leads to subscribe to an alert that will notify them as soon as your new flyer is available.
Contest: increase your lead acquisition via a contest. Promote it through your AdWords campaigns (Search, Display), Facebook, ..., and on the home page of your website. Make sure that links are directed to the landing page created in PUBLITRAC.
Dynamic content: create newsletters whose content will adapt according to the interests and behaviors of your leads. Just identify your featured products of the month, then our dynamic content tool will ensure that they will be displayed in a different order and format according to the interests of your leads (different templates are available). For example, the new mom will see your maternity promotion displayed at the top of your monthly newsletter while the person interested in photography will see your photo promotion displayed. No need to make different blasts.
Events (conventions, etc.): schedule pre/post event email blasts and reminders for unanswered invitations.
Loyalty: offer discounts - privileges to the most loyal customers.
Synchronized form: add a registration form to your newsletter and your online contests and synchronize it with PUBLITRAC. New leads will be saved directly to your PUBLITRAC database and you will avoid the data export and import processes.
Email openings: add a validation to see if your email has been read and re-trigger your leads with the same email or with a new email. This increases your open and read rate. If your emails contain a promotion, then you increase your chances of conversion on those promotions.
Reactivation: program a campaign by filtering your inactive leads. A sleeping lead is a lost opportunity. Send an email to the customer who hasn't bought in x months, or hasn't connected to your site in the past X weeks. An offer that cannot be refused can be very motivating to restart a purchasing cycle or a lost customer. As the history of your lead interactions is centralized in PUBLITRAC, you can identify them with one click.
Refer a friend: add a link to your emails, allowing recipients to refer the same email to a friend. You will thus get a new lead without having their consent (under Bill C-28, you must obtain consent). PUBLITRAC will automatically send an email to these referred leads in order to obtain their consent (ex: You have received from Mr. Sansnom our recent newsletter. If you wish to continue receiving this newsletter, please confirm by clicking on the next box).
Contract renewals: never miss a contract renewal because your competitor is ahead of you. Contact your customers in good time and with the appropriate message (discount to the most loyal customers, ...). Also take the opportunity to promote your other services (cross-selling).
Customer satisfaction: send an satisfaction survey email to new customers following their first purchase and take the opportunity to promote other similar products if they are satisfied.
Scoring system: allocate points for each lead action on your digital assets (completed a form, clicked a link, visited a section of your website, ...). Depending on the score, you will re-target your lead with a new email or you will assign it to a sales representative who can contact him.
Cross-selling: select all the buyers of product X and automatically re-target them with a complementary product offer (for example, offer filters to customers who have bought a coffee maker).