1. Select Campaigns.

 2. Select Configuration of url tracking campaigns.

 3. Click Add. 

The window below is displayed.

4. Enter the Name of the campaign *.

5. Add a Description (optional).

6. Select a Category* for your campaign. A campaign category allows to group your campaigns by themes. PUBLITRAC offers 7 default campaign categories: Email, Facebook, LinkedIn, PPC, Social and Twitter. You can create your own categories from the settings, Configuration / Configure types or categories. The new categories that you will create will be added below the default categories.

7. Click on Next.

The window below is displayed.

8. Enter, if desired, the Budget you have allocated to this campaign.

9 Complete the Categories field (optional). PUBLITRAC offers 7 default campaign categories: Email; Various; Facebook; LinkedIn; PPC; Social; Twitter.

10. In the field Create tracking URLs for this campaign, enter the URL for the destination web page (that you want to follow) on which you want to create a tracking URL.

11. Click on the   icon. The URL created will be displayed under the column Tracking URL. A shortened URL is also automatically created and displayed under the column Shortened URL. You can use this URL shortcut for your social media campaigns.

12. Repeat steps 10 and 11 for all the Web pages for which you want to create a tracking URL.

13. Click Save.

The name of the lists that you import will be added to the available categories and you can also create your own categories. See section Configuration (Configure types or categories).

 TIPS

• PUBLITRAC allows the generation and integration of a tracking url on each page of your website, in Facebook post, Twitter,..., allowing the monitoring and analysis of the sources of traffic (Twitter, Facebook, website,...). By analyzing where the visitors are coming from, we can determine the best ways to increase traffic.
• We recommend a periodic cleanup of your list of categories to avoid the accumulation of inactive lists.