Performing a 50/50 test on an email.
Setting up a 50/50 test on an email
Through PUBLITRAC, it is possible to perform a 50/50 test when sending out an email. That is, 50% of your contacts for a specific campaign will receive email A, whereas the remaining 50% will receive email B.
This test allows you to measure the impact of an email version versus another.
To set up this test, a decision needs to be added in your automation tree.
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