A

Account: in LOCALTRAC, an account refers to a representative of the platform who manages one business (head office) or more. An account can also be created for a business who manages different banners or brands. The display hierarchy in LOCALTRAC is as following: Account, Business, Location.

Actions: total number of clicks on action buttons such as calls, directions or website appearing on your listings. Note that actions statistics are not necessarily calculated the same from one directory to the other. To view specific definitions by directory, see the Stats Lexicon in 6- Reports article.

Aggregator: platforms which regroup, stock and broadcast to and from other directories.

B

Business: in LOCALTRAC, a business is usually associated to a head office with multiple locations. A business can also have only one location. The display hierarchy in LOCALTRAC is as following: Account, Business, Location.

C

Calls: action button often available on listings. By clicking on a call button, the user obtains your business phone number. This button can be clicked on mobile, desktop and tablets.

D

Directions: also called itenerary request. By clicking on a Get directions button, the user obtains your the itinerary to get to your location. This button can be clicked on mobile, desktop and tablets. Note that actions statistics are not necessarily calculated the same from one directory to the other. To view specific definitions by directory, see the Stats Lexicon in 6- Reports article.

Directory (online directory): website, search engine or social media classifying listing pages by category.

Discrepancies: also called errors or incorrect listings. A discrepancy indicates the variation between a value in the master list and a value in a directory. Discrepancies can be related to a different way of displaying phone number (i.e. 514-555-1234 or (514) 555-1234) or to an error in the field value. The discrepancies management or incorrect listings management can be done from the Manage incorrect listings tab in LOCALTRAC. See all details in 2- Manage incorrect listings article.

E

Errors: see 'discrepancies'.

F

Franchisee: see 'location'.

G

Geolocation: indicates a position based on the latitude and longitude of a point.

GPS: Global Positioning System.

I

Importation: LOCALTRAC allows importation of your locations list.

Impression: also called 'views'. Number of times your listings were viewed in a directory. Note that actions statistics are not necessarily calculated the same from one directory to the other. To view specific definitions by directory, see the Stats Lexicon in 6- Reports article.

Itinerary: see 'directions'.

K

Keywords: most commonly used word in search engines requests.

L

Listing: also called 'page'. A listing refers to a page in an online directory. Only one listing is valid in a directory for a specific location (if there is more than one, it is a dupplicate and should be flagged as an error.) If your business has 5 locations and you are subscribed to 5 directories, you will have 25 distinct listings.

Local marketing: all tactics and actions deployed on local targets. Local SEO in online directories as well as online reputation management are two of the key local marketing tactics. Managing your local marketing will boost your chance of being seen by consumers in search engine results page and later visiting your location. LOCALTRAC ensures yourlistings are available online and accurate while allowing you to manage your online reputation.

Location: refers to a location under a business. Also called franchisee. The display hierarchy in LOCALTRAC is as following: Account, Business, Location.

M

Master list: each location has a master list in which all relevant information can be entered. The master list is used by LOCALTRAC to compare values in directories. If there is a discrepancy between the master list value and the directory value, it will be flagged a an incorrect listing.

Monitoring: LOCALTRAC monitoring tools detect any impactful changes on your listings.

N

Not responded reviews: Any review left on your listings that has not been answered. See Reviews analysis section in the 6- Reports article to see how to interpret this information.

P

Page: see 'listing'.

Photos views: Total number of views on your listings photos. Note that actions statistics are not necessarily calculated the same from one directory to the other. To view specific definitions by directory, see the Stats Lexicon in 6- Reports article.

R

Reviews: also called evaluation. A review is normally classified by rating (number of stars from 1 to 5). A review can be left on a location listing in certain directories, if the functionnality is offered by the directory. For example, Google My Business, Facebook and Foursquare allow users to leave reviews while Bing does not.LOCALTRAC helps you answer reviews timely and efficiently.

Role: refers to the different permissions related to a user role in LOCALTRAC. See the Users - Roles / Permissions article for all details.

S

Search engine: allows users to find ressources by entering keywords requests in a search bar.

V

View: See 'impression'.

W

Website: Number of people who visited your website by clicking on the URL on your listings. Note that actions statistics are not necessarily calculated the same from one directory to the other. To view specific definitions by directory, see the Stats Lexicon in 6- Reports article.