The first screen that will appear when you access PUBLITRAC will be the dashboard. Statistics from your marketing campaigns are displayed on this screen. These statistics are cumulative and improve the marketing profiles of your database as actions are carried out by individuals (leads) on your digital assets.

What makes the particularity of PUBLITRAC is that these statistics are all associated with individuals who have had interactions with your digital assets (Unlike Google Analytics, which presents 'anonymous' statistics from of IP addresses). Your campaigns will address individuals on who you will have accumulated information based on their history (past behavior on your digital assets), their attributes (socio-demo profile,...) and their specific interests (custom fields).

Various reports are available to track the status of your campaigns or the results of the emails which were sent out. You can add, move, or delete the tables you want, depending on the choice of dates you want. If you add, move, or delete a table, note that this change will be valid only for the current session.

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