Campaign tab (Automation)

Owned by Michel Frigon
avr. 03, 2020

The Campaigns screen allows you to configure your automations. In this tab, you will find the following features:

  • Automation campaigns: allows you to create automated campaigns by defining communication sequences. Once the campaign is activated, no manual intervention is required. See our article 4- Campaigns and automations (create a campaign) for how to configure a campaign.
  • URL tracking campaigns: allows you to target URLs for which you want to analyze traffic sources. This feature can help you make informed business decisions when it comes to making your annual budgets.
  • Promotion campaigns: allows you to create your products and promotions by importing an Excel file.
  • Campaign tracking: allows you to follow the progress of your active campaigns. The percentage represents the progress of your campaign activities.


PUBLITRAC allows you to launch campaigns in two ways:

  • Lists
  • Triggers (a trigger allows you to start a campaign after an action was performed on your digital assets by one of your contacts. For example, by configuring a completed Form trigger, as soon as a form is submitted, the platform will automatically trigger a campaign. Trigger campaigns add a key concept in customer relationship management: real time. They allow you to speak to the right person at the right time.


The PUBLITRAC automation tree offers you a series of activities and decisions that allow you to create complete relational marketing campaigns:

List of decisions available in PUBLITRAC's automation tree:

DeCISIONS related to emails
DeCISIONS related to ecomm
DeCISIONS related to lead actions
DeCISIONS related to your website
other DeCISIONS:

  • Email sent in last {x} days

  • Email {x} bounced

  • Email {x} delivered

  • Email {x} opened

  • Email {x} sent since {y}

  • In Email {y} link {x} clicked

  • Link clicked in email {x}

  • Unsubscribed in email {x}

  • Amount spent is {x}{y}
  • Item with category {x} bought
  • Item with name {x} bought
  • Item with SKU {x} bought
  • Transaction count is {x}{y}
  • Transaction with info {x} done
  • Age is {x}{y}
  • Be {x} days before date {y}
  • Compare 2 dates ({x}){y}({z})
  • Date {x} is {y} then {z}
  • Field {x} is between {y} days {z} and today
  • Field {x} is {y} days {z} today
  • Field(num) {x} is ({y}{z})
  • Has {x} minutes elapsed since {y} ?
  • Interest "{x}" above "{y}" ?
  • Interest "{x}" below "{y}" ?
  • Interest "{x}" between "{y}" et "{z}"
  • Lead field {x} contains {y}
  • Lead field {x} equals {y}
  • Lead field {x} is empty
  • Lead member of list {x}
  • Lead score above {x}
  • Lead score below {x}
  • Lead score between {x} and {y}
  • Touched by campaign {x}

  • Average pageviews {x} {y}

  • Filled out any form

  • Filled out form {x}

  • Last visit length {x} {y}

  • Last visit {x} {y}

  • Link {x} clicked

  • Number of page views in the last 7 days {x} {y}

  • Number of page views {x} {y}

  • Number of pageviews last visit {x} {y}

  • Number of visits {x} {y}

  • Visited webpage {x}

  • Visited website sec {x}

  • Website visited

  • Added to list {x}

  • Alert {x} sent

  • Lead Sync

  • Removed from list {x}

  • Split 50%

List of activities available in PUBLITRAC's automation tree :

ACTIVITIES

  • Add days {x} days to {y} in {z}

  • Add to list {x}

  • Assign to sales team , send alert type {y}

  • Assign to {x} , send alert type {z}

  • Change lead attribute {x} to {y}

  • Change score {x}

  • Copy lead attribute {x} to {y}

  • Execute {y} days before {x}

  • Modify interest "{x}" to "{y}"

  • Name correction

  • Notify assigned sales rep, send alert type {x}

  • Remove from campaign {x}

  • Remove from list {x}

  • Send alert {y} to {x}

  • Send email {x}

  • Send lead in campaign {x}

  • Synchronize to CRM

  • Today date in {x}

  • Uppercase correction

  • Wait between zero and {x} day(s)

  • Wait for {x} day(s)

  • Wait for {x} minute(s)

  • Wait on weekdays {x} to {y}

  • Wait until {x}

  • Wait until {x} at {y}

  • Wait {y} days after {x}



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